In April 2009 Wineinc launched the Mastermind brand. The concept is to create different wines which firstly represent great value to the consumer and secondly are straight varietals showing varietal character in its purest form. The first release from the 2008 vintage are three reds from McLaren Vale. Straight varietal reds... Shiraz, Cabernet and Merlot. We launched our beautiful Tumbarumba Chardonnay in November 2009.
Spring 2013 sees the release of a premium range with The King Barossa Valley Shiraz, The Queen Chardonnay as well as a great value range called The Game.